PROGRAM


Feel free to join us for an informal get together (self-pay)!
7 p.m.
Conference Warming @ Bolero Bar | Bremen
Langenstraße 68 | 28195 Bremen – Schlachte | directions

Room 1400 | GW2
08:30 - 09:15Registration | Foyer
09:15 - 09:30Opening
09:30 - 10:30Keynote I
Kay O'Halloran
| Curtin University
Multimodality: The Move to Big Data Analysis
10:30 - 11:00Coffee Break
11:00 - 12:15Project Showcase I | Larkey, Digeon & Er| University of Maryland | USA
Edward LarkeyNarrative as a Mode of Communication? Combining Multimodal and Narratological Approaches in Cross-Cultural TV Format Comparisons
Landry DigeonFrom New York City to Paris: A Multimodal Transcultural Analysis of TV Crime Show Adaptation
Ibrahim ErMultimodality through Transnational Lenses in the Age of Digitization
12.15 - 14:00Lunch Break

Room 1400 | GW2Room 1410 | GW2
Theoretical ReflectionMultimodal Corpora
14:00 - 14:40John A. Bateman | Bremen University | Germany
Multimodality, Semiotics and Peirce: New ways forward?
14:40 - 15:20Andreas Rothenhöfer & Dennis Küster | Bremen University | Germany
Challenges of Emotional Expression Analysis: Automated, Experimental, and Hermeneutic Approaches
Martin Thomas | University of Leeds | UK
Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis
15:20 - 15:45 Tuomo Hiippala | University of Helsinki | Finland
How Can Multimodal Research Benefit From Datasets Developed for Artificial Intelligence Research?
Konstanze Marx & Axel Schmidt | IDS Mannheim | Germany
Multimodality as Challenge: YouTube Data in Linguistic Corpora
15:45 - 16:15Coffee Break
Theoretical ReflectionAudio-Visual Analysis and Media Violence
16:15 - 16:55Chiao-I Tseng | Bremen University | Germany
Empirical Multimodal Discourse Model for Analysing Media Violence and Pro-Social Discourse
16:55 - 17:20Judie Cross & Elisabeth Decambiaire | University of Technology Sydney & University of Wollongong | Australia
The Rainbow Effect
Sabine Tan | Curtin University | Australia
Visualising Patterns of Violent Extremist Images and Text
18:30 - 19:30Excursion
James Lamb & Michael Sean Gallagher
| University of Edinburgh | UK
Multimodality Mobile Learning in Bremen
meeting point: in front of Bremen central station
please register in advance on http://bremenmml.weebly.com


Room 1400 | GW2
09:30 - 10:30Keynote II
David Machin
| Örebro University | Sweden
Multimodality as a Critical Research Approach
10:30 - 11:00Coffee Break
11:00 - 12:35Project Showcase II | Macken-Horarik, Georgiou, Turney, Nielsen & Jones | University of Wollongong | Australia
Mary Macken-HorarikModelling Multimodal Literacy: Four Factors Crucial to Its Theorization
Wendy Nielsen & Pauline JonesLearning Science through Generating Multimodal Digital Explanations
Helen GeorgiouMultimodality from a Knowledge Perspective
Annette TurneyExploring Semiosis in Tertiary Students’ Multimodal Digital Representations of Science
12.35 - 14:00Lunch Break

Room 1400 | GW2Room 1410 | GW2
Printed ArtefactsMultimodality and Creativity
14:00 - 14:40Hartmut Stöckl | Salzburg University | Austria
Multimodal Riddles: Perplexing/Puzzling the Recipient as a Rhetorical Strategy in Print Ads
Pedro Atã & João Queiroz | Linnaeus University | Sweden & Federal University of Juiz de Fora | Brazil
Multimodality in Distributed Cognition:An Analysis of Challenges of Improvised Oral Poetry
14:40 - 15:05Daniel Pfurtscheller | Innsbruck University | Austria
A Media Linguistic Approach to the Multimodality of Print News Magazines
Letícia Vitral & João Queiroz | Linnaeus University | Sweden & Federal University of Juiz de Fora | Brazil
Translation Among Media as an Epistemic Practice
Interactive Poster Session & Coffee Break Room 1400 | GW2
15:30 - 16:30Ondrej Procházka | Ostrava University | Czech Republic
Towards a Multimodal Analysis of Memetic Communities on Facebook
Tingjia Wang | University of Sydney | Australia
Units of Analysis in Film Studies: Shot and Phase
Nicole Basaraba | Trinity College Dublin | Ireland
Using Multimodal Interactive Digital Narratives to Inspire Participation in Cultural Heritage
Victoria Yefymenko | TSN University of Kyiv | Ukraine
From Traditional Fairy Tales to their DigitalAdaptations: Remediation and Multimodality
Lauren O’Hagan | Cardiff University | UK
A Multimodal Ethnographic Approach to the Study of Book Inscriptions
Denise Newfield & Sole Alba Zollo | University of Witwatersrand & University of Naples Federico II |
Transmodal Storytelling: Literacy and Performing Arts in ESL Classrooms
Comics Room 1400 | GW2Performances Room 1410 | GW2
16:30 - 17:10John Harnett | University of Limerick | Ireland
Cognitive Pathfinders: Exploring the Premise of the Reader-as-Navigator in the Graphic Novel
Andy Lavender | University of Warwick | UK
Touched: A Multimodal Analysis of Haptic Performance
17:10 - 17:35Björn Hochschild | FU Berlin | Germany
Flatness in Comic and Film: Reconsidering a Disregarded Object of Multimodal Analysis
Arianna Maiorani, Russell Lock, Massimiliano Zecca | Loughborough University | UK
Kinesemiotics
17:35 - 18:00Johannes Schmid | Hamburg University | Germany
The Multimodal Framing(s) of Documentary Webcomics
19:00Conference Dinner at Bremer Ratskeller
(click here for directions)


Room 1400 | GW2
09:30 - 10:30Keynote III
Ellen Fricke
| TU Chemnitz | Germany
Language, Gestures and Images: Multimodality between Code Manifestation and Code Integration
10:30 - 11:00Coffee Break
11:00 - 12:30Panel Discussion
12.30 - 14:00Lunch Break

Room 1400 | GW2Room 1410 | GW2
Multimodality and EducationDigital Data
14:00 - 14:25Solveig Lena Hansen & Silke Schicktanz | University Medical Center Göttingen | Germany
Multimodality as a Methodology for Analyzing Public Health Campaigns
Christina Brandenberger & Nathalie Meyer | University of Zurich | Switzerland
Studying Multimodal Interaction in Augmented Reality Games: Methodological Reflections
14:25 - 14:50Arlene Archer | Cape Town University | South Africa
Defining Multimodal Academic Argument
Martin Siefkes | TU Chemnitz | Germany
Facing up to the Complexity: Lessons from Online Exhibitions
14:50 - 15:15Edgar Bernard-Mechó | University Jaume I | Spain
Meaning Making in Academic Lectures: The Use of Semiotic Resources in Different Lecturing Styles
15:15 - 15:45Coffee Break
Audio-Visual Screen AnalysisTV News and Documentary
15:45 - 16:25Chris Taylor | University of Trieste | Italy
Audio Description: A Multimodal Practice in Expansion
16:25 - 17:05Dušan Stamenkovic, Milan Jacevic & Miloš Tasic | University of Niš | Serbia & IT University of Copenhagen | Denmark
Video Game Screens as Multimodal Documents: The Case of Football Manager
Martin Knust | Linnaeus University | Sweden
Music as the Message in TV News
17:05 - 17:15Conference Closing

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