PROGRAM

WEDNESDAY, 25 SEPTEMBER 2019

 Room 1400 | GW2Room 1410 | GW2
8.30
-
9.15
REGISTRATION
9.15
-
9.30
OPENING
▶ Empirical Inroads
9.30
-
10.30
KEYNOTE
Irene Mittelberg
Augmented iconicity: How kinetic data
analyses may inform gesture theory
10.30
-
11.00
COFFEE BREAK
STORYTELLING & READINGDIAGRAMS & GRAPHS
11.00
-
11.40
Rebekah Wegener & Jörg Cassens
Combining the lab with the crowd
to understand multimodal responses
to fantasy text reading
Tuomo Hiippala
AI2D-RST:
A multimodal corpus of diagrams

11.40
-
12.20
Daniel Echeverri & Huaxin Wei
Hear, See, Do: Empirical insights
of interactive storytelling and
metamodality
Giovanni Parodi &
Tomás Moreno-de León

Integrating multiple multimodal
professional written static texts:
Reading purposes in an eye-tracking
study with Economics word-graph texts
12.20
-
14.15
LUNCH BREAK
14.15
-
15.15
KEYNOTE
John A. Bateman
From Stephanie’s bedroom to World
of Warcraft via Powerpoint: texts,
semi-texts, and the methodological
centrality of materiality
15.15
-
15.45
COFFEE BREAK
PEDAGOGY & EDUCATIONHAPTICS & TEXTURE
15.45
-
16.10
Peter Teo
The affective labour of education:
A multimodal analysis of teacher
recruitment videos in Singapore
Marina Zagidullina
The coding of haptic aesthetics:
multimodality of "slime maniac" videos
16.10
-
16.35
Belinda Crawford Camiciottoli
Analysing intersemiotic
complementarity
in OpenCourseWare lectures:
An experimental mixed-method approach
Anna Zieba
Raw & Pure – The social semiotic
approach to texture in
contemporary Scandinavian
interior design
16.45
-
17.15
INTERACTIVE DEMO
Daniel Echeverri & Huaxin Wie
Letters to José: A Multimodal
Playable Story

THURSDAY, 26 SEPTEMBER 2019

 Room 1400 | GW2Room 1410 | GW2
9.30
-
10.30
KEYNOTE
Ralph Ewerth
Towards automatic interpretation
of multimodal information? -
Computational approaches in the context of the visual/verbal divide
10.30
-
11.40
COFFEE BREAK
LECTURES & STORYTELLINGFACE-TO-FACE INTERACTION
11.00
-
11.40
Jörg Cassens & Rebekah Wegener
Multimodal markers for meaning:
Making use of behavioural, acoustic
and textual cues to automatically
identify importance in lectures"
Andreas Rothenhöfer
Co-verbal facial gestures and automated facial expression recognition - Theoretical models, technical solutions and challenges in
multimodal interaction analysis
11.40
-
12.20
Mikko Virtanen
Multimodality of storytelling in
popular science books
Martin Janecka
Grammatical integration of gestures into the spoken language on the basis of experiments with aphasic patients
12.20
-
14.00
LUNCH BREAK
FILMANALYTICAL CHALLENGES
14.00
-
14.40
Loli Kim
Conventions in Korean revenge cinema:
Three pilot studies using
‘Segmented Film Discourse
Representation Structures’
Inke Du Bois
Multiactivity in complex work settings
- The media production of the ARD SportSchau
14.40
-
15.05
Jakub Kopecký
Social identities of filmmakers
within documentary films
Anna Maria Volpers
Multimodality as challenge for the
quantitative analysis of media content
15.05
-
15.30
Zhen Zhang
The segmentation methodology
of classical Hollywood film.
A multimodality approach
Julia Rytter Dakwar
Reflections on the multimodal
analytical interplay in the case of
online and offline grocery shopping
15.30
-
16.30
INTERACTIVE POSTER SESSION
PUBLIC INFORMATIONGAMES
16.30
-
17.10
Frederico Belcavello, Alexandre Diniz da Costa, Vânia Gomes de Almeida, Marcelo Viridiano
& Tiago Timponi Torrent

Multimodal analysis for building
semantic representations in the
tourism domain using frames
and qualia
Dušan Stamenković & Janina Wildfeuer
Constraining the open world:
A multimodal empirical approach
to GTA V’s game modes

17.10
-
17.50
Marcela González Chacón
Analyzing multimodal texts
resources, classification, and
correlations in preventive public
health campaigns in Costa Rica
Carman Ng
An empirical exploration of gameplay
as affective semiotic operations
19.00CONFERENCE DINNER

FRIDAY, 27 SEPTEMBER 2019

 Room 1400 | GW2Room 1410 | GW2
9.30
-
10.30
KEYNOTE
Barbara Tversky
Thinking and communicating
with the world and the body
10.30
-
11.00
COFFEE BREAK
ADS & LOGOSYOUNG MULTIMODALISTS
11.00
-
11.40
Hartmut Stöckl
Pixel Surgery and the Doctored Image – The Argumentative Potential of Visual Compositing in Advertising
Kate Maxwell
Starting young: Multimodal gender presentations in children's pop music
11.40
-
12.20
Christian Mosbaek Johannessen,
Kristoffer Claussen Boesen &
Mads Lomholt Tvede

A corpus-based approach to shape
and colour in logos
Julián de la Fuente, Pilar Lacasa & Rut Martínez-Borda
Mimesis as multimodal discourse in children's media practices
12.20
-
13.00
CLOSING

See the full preliminary program here.

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