Program BreMM14

The First Bremen Conference on Multimodality took place in September 2014. The programme featured speakers from more than 15 nations and various disciplines. Besides the talks and discussions, there were also poster presentations by some colleagues. Please find their titles and abstracts here.

Wednesday, 10 September
18.00 Come Together @ Teerhof
Thursday, 11 September
09.00-09.15 Conference Opening
09.15-10.00 Keynote Hartmut Stöckl From Text-Linguistics to Multimodality – Mapping Concepts and Methods across Domains
10.00-10.20 Coffee Break
  Panel I: Methods for Multimodality Reserach I
10.20-10.55 Marc Debus, Heiner Stuckenschmidt & Hartmut Wessler On the Use of Different Modalities in Political Communication: Evidence from German Election Manifestos
10.55-11.30 Ognyan Seizov A Visual Communication Approach to Multimodal Document Analysis Online
11.30-12.05 Jan Krasni Bridging the Gap between Polyphony and Multimodality in Online Media Formats
12.05-12.40 Ana-Maria Teodorescu News Items Possible Paradigm in Analyzing Online Editions for Romanian Newspapers – The Multimodal Approach?
12.45-14.00 Lunch Break
  Panel II: Methods for Multimodality Research II
14.00-14.35 Martin Kaltenbacher & Thomas Kaltenbacher Seeing the Unforeseen: Eye-Tracking and Multimodal Analysis
14.35-15.10 Simone Paolo Ponzetto, Hartmut Wessler, Lydia Weiland, Stephan Kopf, Wolfgang Effelsberg & Heiner Stuckenschmidt Automatic Classification of Iconic Images Based on a Multimodal Model. An Interdisciplinary Project
15.10-15.45 Tuomo Hiippala Layout Symmetry in Bilingual Documents
16.00-16.20 Coffee Break
Panel III: Methods for Multimodality Research III
16.20-16.55 Alina Kwiatkowska Cognitive Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representation
16.55-17.30 Sandra Handl Dos and Don’ts in Pictorial and Multimodal Consumer Information: Visual Rhetoric and/vs. Cognitive Semantics
17.30-18.05 Anna Mattfeldt Images and Agonalitaet (Polarity) in Discourse Analysis
18.05-18.40 Wendy L. Bowcher
& Jennifer Yameng Liang0
Issues and Suggestions for Describing the GSP of Page-Based Multimodal Texts
19.30 Conference Dinner @ LUV
Friday, 12 September
09.15-10.00 Keynote Diane Mavers Reflecting on the Semiotic Work of Multimodal Research
10.00-10.20 Coffee Break
Panel IV: Film, TV & Comics
10.20-10.55 Christina Schmitt Amodality – Multimodality. Metaphoric Meaning Making in Audiovisuals
10.55-11.30 Assimakis Tseronis Towards an argumentative analysis of multimodal discourse: Balancing facts against emotion in documentary films about the economic crisis
11.30-12.05 Shaimaa El Naggar Critical Discourse Analysis and Multimodality: Tracing ‘New’ Domains and Genres
12.05-12.40 Elisa Vales Narrative Process Annotation of Comic Strips for Corpus Analysis
12.45-14.00 Lunch Break
Panel V: Various Multimodal Artefacts
14.00-14.35 Ulrike Wrobel German Sign Language (DGS) as an instance of a multimodal language?
14.35-15.10 Kaela Zhang Public Healthcare Posters: A Social Semiotic Approach to Cross-Cultural Studies
15.10-15.45 Kate Maxwell When Here is Now and There is Then: Bridging the Gap in Time
16.00-16.20 Coffee Break
Panel VI: Various Multimodal Artefacts II
16.20-16.55 Martin Siefkes
& Emanuele Arielli
An Experimental Approach to Multimodality. Investigating the Interactions between Musical and Architectural Styles in Aesthetic Perception
16.55-17.30 Dorra Moalla Visual Literacy in EAP: The Dialogue between Reader/Designer Features and Multimodal Text
17.30-18.05 António Manuel Dos Santos Avelar Visual and Visual Metaphors: Crisis and Education in Portuguese Secondary Schools
18.05-18.30 Conclusion

Please find a pdf-version of our program here.

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