Feel free to join us for an informal get together (self-pay)!
7 p.m. Conference Warming @ Bolero Bar | Bremen
Langenstraße 68 | 28195 Bremen – Schlachte
| Room 1400 | GW2 | |
| 08:30 - 09:15 | Registration | Foyer |
| 09:15 - 09:30 | Opening |
| 09:30 - 10:30 | Keynote I Kay O'Halloran | Curtin University ▶ Multimodality: The Move to Big Data Analysis |
| 10:30 - 11:00 | Coffee Break |
| 11:00 - 12:15 | Project Showcase I | Larkey, Digeon & Er| University of Maryland | USA Edward Larkey ▶ Narrative as a Mode of Communication? Combining Multimodal and Narratological Approaches in Cross-Cultural TV Format Comparisons Landry Digeon ▶ From New York City to Paris: A Multimodal Transcultural Analysis of TV Crime Show Adaptation Ibrahim Er ▶ Multimodality through Transnational Lenses in the Age of Digitization |
| 12.15 - 14:00 | Lunch Break |
| Room 1400 | GW2 | Room 1410 | GW2 | |
| Theoretical Reflection | Multimodal Corpora | |
| 14:00 - 14:40 | John A. Bateman | Bremen University | Germany ▶ Multimodality, Semiotics and Peirce: New ways forward? | |
| 14:40 - 15:20 | Andreas Rothenhöfer & Dennis Küster | Bremen University | Germany ▶ Challenges of Emotional Expression Analysis: Automated, Experimental, and Hermeneutic Approaches | Martin Thomas | University of Leeds | UK ▶ Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis |
| 15:20 - 15:45 | Tuomo Hiippala | University of Helsinki | Finland ▶ How Can Multimodal Research Benefit From Datasets Developed for Artificial Intelligence Research? | Konstanze Marx & Axel Schmidt | IDS Mannheim | Germany ▶ Multimodality as Challenge: YouTube Data in Linguistic Corpora |
| 15:45 - 16:15 | Coffee Break | |
| Theoretical Reflection | Audio-Visual Analysis and Media Violence | |
| 16:15 - 16:55 | Chiao-I Tseng | Bremen University | Germany ▶ Empirical Multimodal Discourse Model for Analysing Media Violence and Pro-Social Discourse |
|
| 16:55 - 17:20 | Judie Cross & Elisabeth Decambiaire | University of Technology Sydney & University of Wollongong | Australia ▶ The Rainbow Effect | Sabine Tan | Curtin University | Australia ▶ Visualising Patterns of Violent Extremist Images and Text |
| 18:30 - 19:30 | Excursion James Lamb & Michael Sean Gallagher | University of Edinburgh | UK ▶ Multimodality Mobile Learning in Bremen meeting point: in front of Bremen central station please register in advance on http://bremenmml.weebly.com |
| Room 1400 | GW2 | |
| 09:30 - 10:30 | Keynote II David Machin | Örebro University | Sweden ▶ Multimodality as a Critical Research Approach |
| 10:30 - 11:00 | Coffee Break |
| 11:00 - 12:35 | Project Showcase II | Macken-Horarik, Georgiou, Turney, Nielsen & Jones | University of Wollongong | Australia Mary Macken-Horarik ▶ Modelling Multimodal Literacy: Four Factors Crucial to Its Theorization Wendy Nielsen & Pauline Jones ▶ Learning Science through Generating Multimodal Digital Explanations Helen Georgiou ▶ Multimodality from a Knowledge Perspective Annette Turney ▶ Exploring Semiosis in Tertiary Students’ Multimodal Digital Representations of Science |
| 12.35 - 14:00 | Lunch Break |
| Room 1400 | GW2 | Room 1410 | GW2 | |
| Printed Artefacts | Multimodality and Creativity | |
| 14:00 - 14:40 | Hartmut Stöckl | Salzburg University | Austria ▶ Multimodal Riddles: Perplexing/Puzzling the Recipient as a Rhetorical Strategy in Print Ads | Pedro Atã & João Queiroz | Linnaeus University | Sweden & Federal University of Juiz de Fora | Brazil ▶ Multimodality in Distributed Cognition:An Analysis of Challenges of Improvised Oral Poetry |
| 14:40 - 15:05 | Daniel Pfurtscheller | Innsbruck University | Austria ▶ A Media Linguistic Approach to the Multimodality of Print News Magazines | Letícia Vitral & João Queiroz | Linnaeus University | Sweden & Federal University of Juiz de Fora | Brazil ▶ Translation Among Media as an Epistemic Practice |
| Interactive Poster Session & Coffee Break Room 1400 | GW2 | ||
| 15:30 - 16:30 | Ondrej Procházka | Ostrava University | Czech Republic ▶ Towards a Multimodal Analysis of Memetic Communities on Facebook | Tingjia Wang | University of Sydney | Australia ▶ Units of Analysis in Film Studies: Shot and Phase |
| Nicole Basaraba | Trinity College Dublin | Ireland ▶ Using Multimodal Interactive Digital Narratives to Inspire Participation in Cultural Heritage | Victoria Yefymenko | TSN University of Kyiv | Ukraine ▶ From Traditional Fairy Tales to their DigitalAdaptations: Remediation and Multimodality |
|
| Lauren O’Hagan | Cardiff University | UK ▶ A Multimodal Ethnographic Approach to the Study of Book Inscriptions | Denise Newfield & Sole Alba Zollo | University of Witwatersrand & University of Naples Federico II | ▶ Transmodal Storytelling: Literacy and Performing Arts in ESL Classrooms |
|
| Comics Room 1400 | GW2 | Performances Room 1410 | GW2 | |
| 16:30 - 17:10 | John Harnett | University of Limerick | Ireland ▶ Cognitive Pathfinders: Exploring the Premise of the Reader-as-Navigator in the Graphic Novel | Andy Lavender | University of Warwick | UK ▶ Touched: A Multimodal Analysis of Haptic Performance |
| 17:10 - 17:35 | Björn Hochschild | FU Berlin | Germany ▶ Flatness in Comic and Film: Reconsidering a Disregarded Object of Multimodal Analysis | Arianna Maiorani, Russell Lock, Massimiliano Zecca | Loughborough University | UK ▶ Kinesemiotics |
| 17:35 - 18:00 | Johannes Schmid | Hamburg University | Germany ▶ The Multimodal Framing(s) of Documentary Webcomics | |
| 19:00 | Conference Dinner at Bremer Ratskeller |
| Room 1400 | GW2 | |
| 09:30 - 10:30 | Keynote III Ellen Fricke | TU Chemnitz | Germany ▶ Language, Gestures and Images: Multimodality between Code Manifestation and Code Integration |
| 10:30 - 11:00 | Coffee Break |
| 11:00 - 12:30 | Panel Discussion |
| 12.30 - 14:00 | Lunch Break |
| Room 1400 | GW2 | Room 1410 | GW2 | |
| Multimodality and Education | Digital Data | |
| 14:00 - 14:25 | Solveig Lena Hansen & Silke Schicktanz | University Medical Center Göttingen | Germany ▶ Multimodality as a Methodology for Analyzing Public Health Campaigns | Christina Brandenberger & Nathalie Meyer | University of Zurich | Switzerland ▶ Studying Multimodal Interaction in Augmented Reality Games: Methodological Reflections |
| 14:25 - 14:50 | Arlene Archer | Cape Town University | South Africa ▶ Defining Multimodal Academic Argument | Martin Siefkes | TU Chemnitz | Germany ▶ Facing up to the Complexity: Lessons from Online Exhibitions |
| 14:50 - 15:15 | Edgar Bernard-Mechó | University Jaume I | Spain ▶ Meaning Making in Academic Lectures: The Use of Semiotic Resources in Different Lecturing Styles | |
| 15:15 - 15:45 | Coffee Break | |
| Audio-Visual Screen Analysis | TV News and Documentary | |
| 15:45 - 16:25 | Chris Taylor | University of Trieste | Italy ▶ Audio Description: A Multimodal Practice in Expansion | |
| 16:25 - 17:05 | Dušan Stamenkovic, Milan Jacevic & Miloš Tasic | University of Niš | Serbia & IT University of Copenhagen | Denmark ▶ Video Game Screens as Multimodal Documents: The Case of Football Manager | Martin Knust | Linnaeus University | Sweden ▶ Music as the Message in TV News |
| 17:05 - 17:15 | Conference Closing |